IRBA unveils its new brand
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Johannesburg, Tuesday, September 27, 2022 – The Independent Regulatory Board for Auditors (IRBA) has unveiled its new brand. This follows on as part of its restoring confidence strategy, which it ran from 2018, during which it completed several projects to bring about reform in the profession. When it developed its refocused five-year strategy for 2021 to 2026, it named comprehensive stakeholder engagement that is open and transparent, intended to rebuild trust, as one of its strategic initiatives. Says IRBA CEO, Imre Nagy: “Over the past few months, we have been on a brand renewal journey internally, to examine what the audit regulator brand should portray. Based on focus group research, it became evident that our IRBA and registered auditor (RA) brands needed to be updated to be representative of the organisation we wish to be. “Our focus with this brand project is around the clarion call of integrity, public interest, and audit quality. Revitalising our brand through this brand journey has helped us to pause and reflect on how we go about building trust through our marketing on our public channels.” The new logo was revealed on Monday, September 26. This signals a new era for the IRBA and the RA brands, in line with the regulator’s new vision for the future. Ends
The IRBA is a public protection statutory body established to protect the financial interests of the public by ensuring registered auditors and their firms deliver services of the highest quality. It upholds audit firm independence to ensure that audit quality is such that it enhances the accuracy and credibility of financial performance reporting. In this way, the IRBA has an important role to play in building the reputation of South Africa as an investment market for both local and global investors and driving economic growth for the country. The IRBA also registers suitably qualified accountants as auditors, who must adhere to the highest ethics standards, and promotes the auditing profession through the effective regulation of assurance conducted in accordance with internationally recognised standards and processes.
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